Survival of the fittest

SS20 is underway, making way for those breath-taking seasons in weather and fashion. The inability to introduce layering (much of what we see A/W time) as a key aspect allows designers to look for new ways of styling, aside from the most ‘ground-breaking’ trend that is – Florals. This season though, has taken another turn. With a global pandemic shaking the industry and slowing down the manic pace of life we live in (see Marni SS20 show for example), we must look at what trends will survive by giving us space to re-consider what still represents us. It really is survival of the fittest.

Adaptation will become the key thing for many of the trends featured in the SS20 shows. Being able to re-purpose looks we already have will be crucial to the longevity of a trend for an entire season. As most people are confined to the small spaces around their apartments/houses/mansions, boredom will start to be a factor in how often we want to change up what we are doing and how we are dressing. This means staple pieces like denim and shirting (see Celine and The Row for inspo) will be a mega trend for everyone wanting to work around what they have.

Another key factor to consider is something that has been on the back row of the fashion industry for too long now. However, SS20 allowed for a front row seat with Vogue stating that “how green is your catwalk?” was a big question being asked at each show. Sustainability, a word by now you’ve probably all lost connection to, is finally getting its call up. With companies like Kering announcing ‘climate neutrality’ across their partners and Gabriela Hearst hosting their first ‘carbon-neutral’ show, other brands must be quick to follow to remain relevant. With this being said, should we consider this to be a key trend of SS20? It’s already fast becoming a key element to peoples shopping habits showing that people really might be starting to care more about where their clothes have come from, not just the label it possesses.

All of this being said, people still love fashion. The trends that are produced on a runway will still hold significance that people will hold dearly to their purses and wardrobes. Working from home/WFH/zoom calls and all the above are starting to consume many people’s lives, whether you were already a solo worker or you’re still adapting to this different style of living and communicating, so why not look the part? Short suits are a perfect way to keep your at home professionalism in order whilst keeping light and airy for those claustrophobic months coming up. These were shown in all lengths and fabrics, but with linen and cotton being the over-riding choice, means you can keep comfortable during that 9-5 – look to Max Mara for the perfect longline tailoring, or to Chloe for the cheeky double layering.

If looking forward to the weekend is still something that is strong in your mind then keep your looks experimental with, what Vogue titled the ‘cut out and keep’ trend. Being able to differentiate your week-day from your week-end looks is going to be key in keeping that work-social life balanced (see Gucci for a relaxed dress with an exposed hip for inspiration).

Next up – Lace slips. These are important. So imagine (or remember) you’ve been in your sweats all day, maybe feeling the heat of the sun blazing through your window – what better way to perk yourself up (and whoever else you live with) than to slip in to something even comfier? I’ll say it again, lace slips. A classic and elegant way to keep the spark in your romance, and in your mind. There’s nothing more important than dressing up to stay in. With brands like Jacquemus and Mugler showing us that what lies beneath our clothes is just as important, how can we refuse to follow in their footsteps? Even better when sustainable focused brand Marine Serre is keeping this trend alive. Men, look to Ludovic de Saint Sernin for that sexy twist on modern menswear staples. Prefer keeping comfy and covered? Jil Sander’s sleek and modern tunic and trouser combo has got your back.

Last, but certainly not least, don’t forget your denim. This goes out to everyone everywhere. Denim is a crucial part of any wardrobe and with the endless possibilities of building on, make sure as to not to neglect it.